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  3. Carlson Hotels SWOT Analysis

Carlson Hotels SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: May 17, 2023Read time:

Here is a detailed SWOT analysis of Carlson Hotels covering strengths, weaknesses, opportunities and threats.

Carlson Hotels Strengths

  1. Innovations in service (eg. First hotel with complimentary internet connection)
  2. Owns above 1300 hotels in more than 150 countries across the globe
  3. Their Ambition 2015 strategy (To be No 1) has led to rapid growth
  4. Partnership with travel agents and optimization of revenue is helping them increase their profit margin
  5. High customer satisfaction

Above are the strengths in the SWOT Analysis of Carlson Hotels. The strengths of Carlson Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Carlson Hotels Weaknesses

  1. Downturn of market puts more pressure on them to meet even their cost with around 100 hotels in the pipeline
  2. Limited market share due to tough competition from international and domestic players

These were the weaknesses in the Carlson Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Carlson Hotels Opportunities

  1. The current market will lead to growth of mid-market segment
  2. Alliance with Rezidor hotels has added more hotels and more value to Carlson’s portfolio
  3. BRICS countries are said to be the emerging markets in the hospitality sector

Above we covered the opportunities in Carlson Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Carlson Hotels Threats

  1. Other International chains are entering new markets like India, Brazil as well
  2. There is political turbulence, globally, which may hamper the hospitality sector

The threats in the SWOT Analysis of Carlson Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Carlson Hotels SWOT analysis.

Read Similar SWOT analysis

About Carlson Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Carlson Hotels Overview
Parent Company

Carlson Rezidor Hotel Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Worldwide World Class Hospitality and travel


Innovation in services offered

Carlson Hotels STP

Upscale, Mid-market, upper mid-scale

Target Market

Business travelers, leisure travelers, honeymooners


Consistent, high quality and innovative service for customers belonging to variety of segments

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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