1. SWOT Analysis
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  3. Parc Asterix SWOT Analysis

Parc Asterix SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team Last Updated: February 27, 2024Reading time:

Here is a detailed SWOT analysis of Parc Asterix covering strengths, weaknesses, opportunities and threats.

Parc Asterix Strengths

  1. Parc Asterix is the second most popular theme park in France, ranked after Disneyland, Paris.
  2. The park has earned a reputation for its wide range of roller coaster rides.
  3. It is the only Parc Asterix in the entire world.
  4. The main advantage of Parc Asterix is less queuing at the rides and attractions

Above are the strengths in the SWOT Analysis of Parc Asterix. The strengths of Parc Asterix looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Parc Asterix Weaknesses

  1. The brand is not that well recognised outside France.
  2. It has fewer attractions and rides as compared to its main competitor, Disneyland.

These were the weaknesses in the Parc Asterix SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Parc Asterix Opportunities

  1. Parc Asterix can take advantage of the fact that there are not many popular theme parks in France
  2. Proper marketing of its wide variety of rides and shows can ensure increase in the number of visitors
  3. France is a popular international tourist destination in Europe; hence Parc Asterix can try to attract international tourists

Above we covered the opportunities in Parc Asterix SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Parc Asterix Threats

  1. Proximity of its biggest competitor, Disneyland, is the biggest threat.
  2. In the absence of constant innovation in the offerings, there is no incentive for second time visit.
  3. France is considered to be a very expensive tourist destination, these cost concerns can hamper the number of visitors coming from abroad.

The threats in the SWOT Analysis of Parc Asterix are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Parc Asterix SWOT analysis.

About Parc Asterix

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Parc Asterix Overview
Parent Company

Compagnie des Alpes

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Bienvenue Gaulois (Welcome Gauls)

USP

A unique theme park based on the stories of Asterix and theme from historic cultures

Parc Asterix STP
Segmentation

Children and youngsters

Target Market

Young families living in France and the rest of Europe

Positioning

The park offers entertainment and adventure to both children and adults


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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