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  3. Cox and Kings SWOT Analysis

Cox and Kings SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: December 19, 2023Read time:

Here is a detailed SWOT analysis of Cox and Kings covering strengths, weaknesses, opportunities and threats.

Cox and Kings Strengths

  1. Its operating for more than 250 years.
  2. It has operations in 20+ countries
  3. Its prominent acquisitions include Temp Holidays, Bentours
  4. By market value, it is tone of the largest travel companies in the world
  5. It offers a plethora of services like trade fairs, domestic vacation, business travel, international tourism etc
  6. It has bagged the contract of operating the luxury train service in India
  7. Strong advertising and marketing makes it a high recall brand worl over

Above are the strengths in the SWOT Analysis of Cox and Kings. The strengths of Cox and Kings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cox and Kings Weaknesses

  1. Intense competition means limited market share
  2. All travel companies have similar offerings hence limited service differentiation

These were the weaknesses in the Cox and Kings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cox and Kings Opportunities

  1. It aims to leverage on easy visa rules and tourism boost to strengthen its financial position
  2. Focus on offering customized solutions to customers
  3. Increased partnership with corporate to launch of discount offers for their mid and senior management employees

Above we covered the opportunities in Cox and Kings SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cox and Kings Threats

  1. Enormous rise of online booking portals who offer international holiday packages as well
  2. High reliance on fellow traveler’s reviews can erode a considerable amount of market share by companies

The threats in the SWOT Analysis of Cox and Kings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cox and Kings SWOT analysis.

About Cox and Kings

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cox and Kings Overview
Parent Company

Cox and Kings Limited




Tourism and Hospitality


Over 250 years of discovery


Its reputation of the oldest tour operators together with its wide range of services

Cox and Kings STP

Travelers looking for international travel

Target Market

High income travelers who believes in transacting online


One stop portal for various travel products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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