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Cedar Point SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: April 06, 2024Read time:

Here is a detailed SWOT analysis of Cedar Point covering strengths, weaknesses, opportunities and threats.

Cedar Point Strengths

  1. It is the second oldest operating amusement park in the USA
  2. The only amusement park across the globe with four roller coasters taller than 200 feet
  3. “Best Amusement Park in the World” for fourteen consecutive years
  4. In spite of being popular for its thrill rides, it also offers family rides, thus broadening its customer base
  5. Good advertising and branding across US

Above are the strengths in the SWOT Analysis of Cedar Point. The strengths of Cedar Point looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cedar Point Weaknesses

  1. In spite of being the best amusement park for roller-coasters in the world, it does not have a strong brand presence outside USA.
  2. Being an amusement, the tourism is seasonal , heavily depending on children vacations

These were the weaknesses in the Cedar Point SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cedar Point Opportunities

  1. It can increase its visitor base by adding innovative thrill rides
  2. It can leverage on the fact that it is the best amusement park for thrill rides in the world and can market itself accordingly
  3. By adding new attractions in its Family Rides, Water Rides and Children’s Rides section it can try to attract more visitors

Above we covered the opportunities in Cedar Point SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cedar Point Threats

  1. There are many amusement parks and theme parks in the USA that offer more than just rides.
  2. There are many amusement parks with a much stronger international brand presence in USA
  3. Many amusement parks around the world are coming up with excellent roller-coaster rides; this would pose a competition to Cedar Point.

The threats in the SWOT Analysis of Cedar Point are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cedar Point SWOT analysis.

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About Cedar Point

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cedar Point Overview
Parent Company

Cedar Fair Entertainment Company


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

Roller Coaster Capital of the World, Thrills Connect,  America’s Roller Coaster


It is the best amusement parks for Roller-Coaster Rides

Cedar Point STP

Young local population and tourists from all over the world

Target Market

Young tourists and families who enjoy thrilling rides


An amusement park that offers the best roller coaster experience in the world

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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