Trivago Marketing Strategy & Marketing Mix (4Ps)
Marketing Strategy of Trivago analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). These business strategies, based on Trivago marketing mix, help the brand succeed in the market. Let us start the Trivago Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
Quick Glance:
Trivago Product Strategy:
The product strategy and mix in Trivago marketing strategy can be explained as follows:
Trivago is one of the leading travel booking portals in the world. Trivago owns a website which uses Meta search technology for hotel bookings. The competitors are Kayak which compares flight bookings, OYO.
The Trivago website takes into account all the possible hotels in the price range and various other filters, the customer puts in according to their needs and then using the technology, the website compares the prices from different website and showcases them to the customers from where they can make a booking. The subsidiaries are Base 7 bookings, Rheinfabrik.
Image: flickr.com/photos/familytravelforum
Trivago Price/Pricing Strategy:
Below is the pricing strategy in Trivago marketing strategy:
Trivago company earns revenue from per click when customers clicks on the hotels to find more in detail about them and also, through commission for each hotel booking made through the website. The differentiation is made with respect to competitors by giving competitive pricing.
Trivago also offers advertisement banners to earn revenue. For customers and users, the website is free to browse and charges nominal convenience fees for bookings.
Read more about Trivago
Trivago Place & Distribution Strategy:
Following is the distribution strategy in the Trivago marketing mix:
Trivago is present in more than 60 countries. It connects hotels globally and help customers make bookings anywhere. The hotels can be sorted on the basis of various filters. The presence of Trivago is mostly online.
Being a website and an app, users can access the website from any location to get their bookings done.
Trivago Promotion & Advertising Strategy:
The promotional and advertising strategy in the Trivago marketing strategy is as follows:
Trivago uses all media channels to advertise and promote its brand. The promotional strategies are through Facebook, Instagram. The company focus on hotel bookings and get an advantage over the traditional bookings. Trivago spends heavily on Ads and come up unconventional concepts for promoting and intriguing the customers. The famous ‘Trivago Guy’ who had an appealing way of describing the way Trivago works and creating interest among people.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Trivago.
People:
Trivago provides convenience to the customers. Instead of depending on the traditional booking methods, Trivago makes it easy for people to choose the best hotels in the cheapest prices. The service is seamless and gives the customer the power to choose what’s best for them, meets their requirements. They mostly hire technology inclined people. They have flexible working hours and every year they get more than 50000 applicants. The company also has 4 day holiday surprises for their employees.
Physical Evidence:
The logo of Trivago is of 3 different colours Blue, Orange, Red. The presence of Trivago is online and they connect to hotels through online channels. It provides the platform for bridging the gap between customers and hotels.
Process:
Trivago has several business processes to ensure smooth operations and bookings for customers. The process includes inserting the location. There are lists of locations in particular place and then dates are to be logged in. Then, one can choose the type of room like single room, family room or multiple room. One can put a price filter as well and then the website displays list of hotels. The payment method is online and seamless. There various deals also available. This completes the Trivago marketing mix.
About Trivago:
Trivago is an American company which comes under Expedia Lodging partner. It was founded in 2005 and they function through a German technology which specializes in internet related products and service.
The headquarter is in Dusseldorf, Germany. The founders are Matte Siewert, Rolf Schromgans, Stephen Stubner.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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