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Trivago SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: October 24, 2023Read time:

Here is a detailed SWOT analysis of Trivago covering strengths, weaknesses, opportunities and threats.

Trivago Strengths

  1. It compares hotel prices from 700,000+ hotels
  2. Monthly close to 50 million visitors access the site
  3. It has 50 international platforms.
  4. Strong backing by Expedia, which is a major name in the travel industry
  5. Trivago Hotel Manager platform helps hoteliers to enhance their business positioning, thus fostering good relationship with hotels.
  6. Strong advertising campaigns
  7. Its Mystery Guest Test program is an innovative strategy to give honest and balanced reviews about hotels
  8. Strong backing by parent company makes it a prominent brand

Above are the strengths in the SWOT Analysis of Trivago. The strengths of Trivago looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Trivago Weaknesses

  1. Limited product offering. It only covers hotels and thus, does not cater to all facets of travel
  2. Intense competition means limited market share & less brand loyalty

These were the weaknesses in the Trivago SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Trivago Opportunities

  1. Acquisition of online travel booking portals to expand its portfolio
  2. Increasing interest of people in travel
  3. Tieups with more hotels can boost its presence

Above we covered the opportunities in Trivago SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Trivago

Trivago Threats

  1. Popularity of online travel portals erodes away a significant market share in India
  2. Combo packages of flight plus hotel offered by various portals is a big threat
  3. Expansion of its portfolio to add flight, car and bus booking facilities

The threats in the SWOT Analysis of Trivago are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Trivago SWOT analysis.

About Trivago

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Trivago Overview
Parent Company





IT & Technology


The world’s largest hotel search


Strong brand and its hotel network

Trivago STP


Target Market

Price sensitive travelers


Hotel price comparison site

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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