Bank Mandiri SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2291
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SWOT Analysis of Bank Mandiri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank Mandiri

Parent Company

Bank Mandiri- Indonesian Govt

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Leading trust. Enabling Growth

USP

Largest bank in Indonesia in term of assets, loans and deposits

STP

Segment

Bank for masses

Target Group

Anyone who is in need of banking and financial services

Positioning

Bank Mandiri established their culture value known as TIPCE that stands for:Trust, Integrity, Professionalism, Customer Value and Excellence

SWOT Analysis

Strengths

1. High capital adequacy ratio
2. Large ATM network of nearly 9000 ATMs

3. Huge assets and strong financial stability

4. Largest branch network in Indonesia with nearly 1500 branches

5. Largest bank in Indonesia in term of assets, loans and deposits

Weaknesses

1. NPA affecting performance
2. Sub-prime lending

Opportunities

1. Expansion in south-east Asia
2. Collaboration with Citibank
3. Rising middle class home loans

4. Positive future outlook on Indonesian economy

5. High growth expected in SME sector

Threats

1.Currency devaluation
2. Global slowdown might affect the economy

Competition

Competitors

1. Bank Permata

2. Bank CIMB Niaga

3. Bank Danamon

4. Bank Panin

5. BII



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