Arab Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2248
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SWOT Analysis of Arab Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arab Bank

Parent Company

Arab Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Success is a journey

USP

The first private sector financial institution in the Arab world

STP

Segment

Current and saving accounts, Loans, Credit cards, Term deposits, Commercial lending, Project and structured finance, Private banking, Corporate banking

Target Group

Individuals and corporates in need of banking services

Positioning

A transparent, respected and beloved financial institution

SWOT Analysis

Strengths

1. One of the largest financial institutions in the Middle East
2. More than 500 branches across all regions
3. Presence in 30 countries on five continents
4. A major economic engine in Jordan and throughout the Middle East/Northern Africa, providing modern banking services and capital, and facilitating development and trade

5. High Global presence and good awareness

6. Huge asset base

Weaknesses

1. Alleged controversies in recent past affected image
2. Does not possess a truly global brand image

Opportunities

1. Increasing oil prices can boost Middle East economies
2. Increasing demand for banking services in Middle East

3. More global tie-ups to increase penetration internationally

Threats

1. Exposure to Eurozone crisis
2. Increasing competition in Middle East

3. Flucutating economic scenario and currency values

Competition

Competitors

1.Arab Banking Corporation
2.Arab Jordan Investment Bank
3.Capital Bank of Jordan

4.Cairo Amman Bank

5.Bank of Jordan PLC

6.Islamic International Arab Bank PLC

7.Jordan Islamic Bank for Finance and Investment



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