Legal and General Group SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 1521
SWOT Analysis of Legal and General Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Legal and General Group
Legal and general group
Life and Health insurance
Every day matters
We are helping you plan and build your future
Investment management, risk, savings, international, and group capital and financing
The business is built on financial strength and a diverse business spread that makes the company one of the leading financial services companies.
1. Strong market position in the UK financial services industry 2. Multi-channel distribution capabilities increasing market penetration and enhances revenues 3. Comprehensive product portfolio insulating business risk 4. Customer base of around 7 million
1. Revenue susceptible to investment market volatility 2. High concentration on the UK market increasing business risk 3.Competitive industry – Need to continuously stay ahead of competitor offerings
1. Expansion of business protection insurance likely to increase revenues 2. Positive outlook of asset management industry 3. Opportunities in growing Asia-Pacific insurance market
1. Delay in Solvency II implementation could double compliance costs 2. Insurance frauds likely to increase claim losses 3. Weak outlook for equity markets could put pressure on industry capital position
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