AXA Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4586
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SWOT Analysis of AXA Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AXA Group

Parent Company

AXA Group

Category

Life and Health Insurance

Sector

Financial Institutions

Tagline/ Slogan

Be life confident; Go Ahead; You Can Rely on Us

USP

AXA is positioned as a global leader in Financial Protection

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

An insurance company on which its customers can rely and trust

SWOT Analysis

Strengths

1.Strong brand name and good financial position

2.Major leaders in casualty and property sectors
3.Presence in many countries through JVs

Weaknesses

1.Stiff comprtition from other insurnace companies
2.Limited portfolio
3.Lesser profits as compared to competitors

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Retirement schemes

Threats

1.Changing govt regulations and financial crisis like recessions

2.Legal issues
3. Too many insurance players to choose from

Competition

Competitors

1.AIG
2.AON
3.Allianz
4.Allstate
5. Delphi Financial Group
6.MetLife
7.New York Life Insurance



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