Allianz SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5859
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SWOT Analysis of Allianz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allianz SE

Parent Company

Allianz Company

Category

Life and Health insurance

Sector

Financial Institutions

Tagline/ Slogan

Inspiring confidence around the world since 1890

USP

Allianz in France is a major player in property & casualty, life and credit insurance as well as asset management and assistance services

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A trust worth financial institution which has been in this industry since a long time

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Life and credit insurance service market leader
3.Asset management operations are well sorted out
4.Has over 150,000 employees

Weaknesses

1. Heavily dependent on automobile market
2.Stiff competition with other major players
3.Controversies during the world war 2

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Retirement benefits on the boom
4.Innovative schemes

Threats

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters
3.Increase in fraud cases

Competition

Competitors

1.AIG
2.AON
3.Allstate
4.AXA Group
5. Delphi Financial Group
6.MetLife
7.New York Life Insurance



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