MasterCard SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4422
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SWOT Analysis of MasterCard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MasterCard

Parent Company

MasterCard Incorporated

Category

Credit Card Company, Consumer Finance

Sector

Banking and Financial Services

Tagline/ Slogan

Priceless; There are some things money can't buy. For everything else, there's MasterCard; Heart of Commerce

USP

Strong global presence

STP

Segment

Credit card users looking for payment solutions

Target Group

Retail consumers from the urban areas

Positioning

Credit and financial solutions

SWOT Analysis

Strengths

1. More than 23 billion transactions per year
2. Aggressive publicity and branding
3. Presence in over 100 countries and 5600 employees

4. Multiple platform usage
5. Sports sponsorships like World Cup’s and other major events

Weaknesses

1.  High exposure to risk and frauds

2. Litigation risks
3. The European Union has repeatedly expressed concern over the dominance of Mastercard

Opportunities

1.  Cashless economies
2.  Digital currency increasing with technological advancements

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

Competition

Competitors

1.  VISA



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