Paytm SWOT Analysis, USP & Competitors

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SWOT Analysis of Paytm with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Paytm

Parent Company

One97 Communications

Category

Ecommerce – Online payments

Sector

IT & Technology

Tagline/ Slogan

Paytm karo

USP

Online payment systems with high customer base and acceptance

STP

Segment

People with smartphones looking for cashless payment transactions

Target Group

Urban tier1 tier2 cities- young and middle aged people

Positioning

Paytm can be used as an alternate for cash to make payments for daily basic needs

SWOT Analysis

Strengths

1. Paytm has got extremely high brand awareness across India

2. Paytm was able to scale up its business quickly after demonetization

3. Offers multiple cashback options to customers

4. Paytm is largely accepted by merchants across India, which has helped the brand grow

5. Strong marketing campaigns have helped spread brand awareness

6. Word of mouth of cashless transactions and ease of use has been accepted well by the people

7. Strong investments from Ratan Tata, Alibaba group etc have strengthened Paytm's position

Weaknesses

1. Audience in India is less the savvy as majority consider cash as primary currency

2. Paytm has diversified too much

Opportunities

1. Paytm can cater to a larger audience with some offline presence as well

2. Paytm can educated customers on accepting cashless transactions and online payments which would in turn boost their customer base

3. Offer more banking services along with online payment options

Threats

1. Banks offering ewallets on their saving accounts

2. Security and privacy of user is a concern for Paytm

Competition

Competitors

1. Freecharge

2. Mobikwik

3. Airtel Money

4. JioMoney


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