United Overseas Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2355

SWOT Analysis of United Overseas Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Overseas Bank Limited

Parent Company

United Overseas Bank Limited


Regional Banks


Banking and Financial Services

Tagline/ Slogan

United for Growth


A bank providing a range of financial services, including

personal financial services, private banking, commercial and corporate banking, investment banking, corporate finance, capital market activities, treasury services, futures broking, asset management,

venture capital management, insurance and stock broking services



Group Retail (Individual & Small Enterprises), Group Wholesale (Medium & Large Enterprises), Global Markets and Investment Management (GMIM)

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions


A Premier Bank in the Asia-Pacific region, committed to providing Quality Products and Excellent Customer Service

SWOT Analysis


1. A well-established regional presence, particularly in Asia
2. Well diversified product portfolio trimming down business risk
3. Strong capital position and a stable 10,000+ workforce
4. Rated as Best Wealth Management Bank by The Asian Banker

5. Has its presence at 500 locations in approx 20 countries


1. Low profitability of GMIM division
2. Inefficiency in expense management affects profits


1. Growth in retail savings and investments in Asia pacific region
2. Investment in fast growing economies likely to increase market share and profitability


1. Weak outlook for Singapore's economy
2. Low interest rate environment could continue to affect core earnings
3. Competition for retail deposits likely to increase funding costs



1. Bank of China Limited
2. Oversea-Chinese Banking Corp. Ltd.
3. DBS Group Holdings Ltd.

4. Standard Chartered PLC

5. HSBC Holdings PLC

6. Hong Leong Finance Limited


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