Tyco International SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 2223

SWOT Analysis of Tyco International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tyco International

Parent Company

Tyco International Ltd.




Security solution and fire production

Tagline/ Slogan

Smarter, Safer, Tyco


Innovation and technological expertise



Banking and financial services, oil and gas, marine, government, healthcare, retail, home security, transportation and commercial and industrial

Target Group

Commercial, industrial, retail, residential, small business, institutional and governmental customers


We have a broad portfolio of innovative products and services that allow us to partner with customers to help them protect people and assets everywhere they do business

SWOT Analysis


1. Strong market position and global footprint - operates through 1,000 locations in nearly 50 countries
2. Diversified and loyal customer base
3. Highly segmented market with experienced workforce
4. Deep expertise that covers entire product and solution lifecycle, from manufacturing and design to installation and service

5. High margin business area especially servicing


1. Restrictive covenants in debt instruments, breach of any of these covenants could result in a default under Tyco's credit agreements
2.Minor decreasing trend in the topline especially in its services setor


1. Rebounding of the US construction sector with consistent expected growth
2. Increased focus on emerging markets like China, India, Latin America and Middle East


1. Intense competition with many regional and local companies
2. Cyclical industry conditions – the operating industries have history of periodic downturns
3. Weak and fragile global economic environment especially in high income countries



1. 3M comany
2. General Electric company
3. Siemens AG

4. Federal signal corporation

5. Hochiki Corporation


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