Avnet SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 2870
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SWOT Analysis of Avnet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Avnet

Parent Company

Sharp Corporation

Category

Consumer electronics

Sector

IT and Technology

Tagline/ Slogan

Accelerating your success

USP

Across the board support – from design to delivery

STP

Segment

Industrial distributors of electronic components, enterprise computers and storage products and embedded subsystems

Target Group

Corporates, SMEs, Electronics manufacturers

Positioning

A brand that exceeds customer’s expectations and needs

SWOT Analysis

Strengths

1. Diversified product portfolio the company generated maximum revenue from semiconductors category, followed by computer products, passives, electromechanical and connectors
2. Globally spread operations - Americas, Europe, the Middle East and Africa (EMEA) and Asia/Pacific; total of 30+ countries
3. Strong supplier base of 700 suppliers

4. Good brand perception – amongst Forbes Magazine’s most admired companies

5. Approx 20000 people are a part of the organisation

Weaknesses

1. Revenues decline and Decline in operating profit is a concern

2. Highly competitive sector means market share growth is restricted

Opportunities

1. Increase in market share and expertise through a large number of acquisitions
2. Collaboration in the distribution channels through tie-ups with CISCO and NetApp
3. Rising growth of cloud computing market – estimated to increase market opportunities

4. Growing electronics components market – expected to reach and Growing semiconductors market

Threats

1. Intense competition with large number of competitors bigger than having more capabilities, like – Arrow electronics, Future Electronics, World Peace Group
2. Rapid technological changes which may be difficult without considerable R&D expenditure
3. Most of the company’s revenue come from Europe and the US, which are facing slowdown

Competition

Competitors

1. Arrow Electronics, Inc.

2. Ingram Micro Inc.

3. Tech Data Corporation

4. Future Electronics

5. WPG Holdings Limited


The table above concludes the Avnet SWOT analysis along with its marketing and brand parameters.

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