Konica Minolta SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 2316
Advertisements

SWOT Analysis of Konica Minolta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Konica Minolta

Parent Company

Konica Minolta

Category

Consumer Electronics

Sector

IT & Technology

Tagline/ Slogan

The Essentials of Imaging

USP

Has been in the industry since a long time and has a legacy

STP

Segment

Medical imaging, optical devices, office equipment

Target Group

Corporates, healthcare equipment vendors

Positioning

Technically advanced product range

SWOT Analysis

Strengths

1. Strong brand recognition with over 38,000 employees
2. Has the technical know-how
3. Wide range of products being produced
4. Has strong product and solutions portfolio in the print space

5. Good employee relations plans

6. Dedicated customer service across the world and offices in over 40 countries

7. The brand has sponsored many events and sports tournaments

Weaknesses

1.Rapid technological changes can be difficult to keep up

2.Decreasing Net Income over the past is a concern

Opportunities

1.Scope to obtain recurring revenue from cloud services
2.Increasing use of business equipment in offices

3. Tapping emerging markets through innovative offerings

Threats

1.Declining market share
2.scope for commoditization of products
3.Increasing competition from competitors

Competition

Competitors

1.Ricoh
2.Canon
3.Xerox Corporation

4. Nikon

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.