NEC Corporation SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 2163
Advertisements

SWOT Analysis of NEC Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NEC Corporation

Parent Company

NEC Corporation

Category

Electronics

Sector

IT and Technology

Tagline/ Slogan

Empowered by Innovation

USP

Empowering people and society through innovation

STP

Segment

IT solutions, personal solutions, carrier solutions, social infrastructure

Target Group

Corporate, SMEs, households, individuals who seek smartphones, PCs, internet solutions

Positioning

Passionate about innovation and customer-focused collaboration

SWOT Analysis

Strengths

1. Strong position in Japan – number one for decades sets the tone for global expansion
2. Large number of mergers and acquisitions has added to business capabilities
3. Considerable expertise in emerging cloud computing segment
4. Leading position in enterprise telephony market due to consistent growth

5. Over 100,000 people form a part of the workforce hence expertise in the field of electronics

Weaknesses

1. Majority of its business done only in Japan this means a high dependence on the Japanese market
2. Sluggish growth and performance in the booming smartphones market
3. Globally still not an established brand

Opportunities

1. IT spending in Asia-Pacific to increase opening more avenues to grow
2. Growth of smartphones market in Japan presents an opportunity to the company to expand its smartphones competitiveness
3. Enhanced growth prospects in network operation support systems and business support systems – since the acquisition on NetCracker Technology, NEC has been a leading player in the segment

Threats

1. Sluggish Japanese economy is a threat
2. Rapidly changing IT technology which might prove a challenge as it will be required to keep up with its positioning as an innpovator
3. Appreciation of Yen might considerably affect the company’s finances

Competition

Competitors

1. Cisco Systems, Inc.

2. Dell Inc.

3. Fujitsu Limited

4. Apple Inc.

5. Hewlett-Packard Company

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.