Petronet LNG SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1895
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SWOT Analysis of Petronet LNG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Petronet LNG

Parent Company

Joint venture between GAIL,IOCL,ONGC and BPCL

Category

Natural Gas Services

Sector

Energy

Tagline/ Slogan

Dreams full of Gas

USP

Set up for importing natural gas by government of India

STP

Segment

Corporate, people looking to fulfill energy services needs

Target Group

Industrial consumers, power producers, fertilizer producers needing LNG solutions and distribution

Positioning

It provides solutions to challenges in LNG terminals and distribution in India

SWOT Analysis

Strengths

1. India's largest buyer of natural gas

2.Strong backing by government of India

3. Strategic location near the coast of India
4.Company expanding its capacity to more than double

5. Strong participation in community development in India

Weaknesses

1.  Reducing margins because of fluctuation in currency

2.  Revenues depends on international LNG price which keeps on fluctuating

Opportunities

1.India's growing energy requirements

2.Increasing natural gas market globally

3.Heavy import dependence of natural gas

4. Large gap in India's demand and supply

Threats

1.Frequent labor unrest in India

2.Labour Unions

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations in India's policies

Competition

Competitors

1. Asian Petroproducts & Exports Ltd.
2. Assam Petrochemicals Ltd.
3. DCW Ltd.


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