NHPC National Hydroelectric Power Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2188
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SWOT Analysis of NHPC National Hydroelectric Power Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NHPC National Hydroelectric Power Corporation

Parent Company

National Hydroelectric Power Corporation

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Experience Certainty

USP

NHPC is among the top ten companies in India in terms of investment

STP

Segment

Agencies looking to buy electricity

Target Group

State owned Electricity Boards

Positioning

The cheap power supply in remote areas

SWOT Analysis

Strengths

1. Employee friendly work culture and personnel policies
2. Efficient production process of plants
3. Focused on only hydroelectric power generation

4. Backing of Central Government

5. Efficient completion of projects

6. Diverse and strong operation across India

Weaknesses

1.Depleting input materials sources

2.Out datedplants urgently needed investmentsfor modernization
3.Prices are determined by India's Electricity Act

Opportunities

1.Huge demand and supply gap
2.Large opportunity inhydroelectric consultancy service in India and abroad
3.New sources of power generations

4. Opportunity to go global through tieups

Threats

1.Rising cost of production
2.Huge competition from growing private sector firms

3. New and environment friendlysources of power

Competition

Competitors

1.Reliance Energy
2.Tata power

3. NTPC



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