SWOT Analysis of Woodside Petroleum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Woodside Petroleum Limited
Oil and Gas
The largest operator of oil and gas production in Australia and also Australia’s largest independent dedicated oil and gas company
Corporates, countries looking to fulfill energy needs and individuals in Australia
Enterprises looking to produce energy, people who depend on petrol, diesel for vehicles and gas for domestic uses in more than 20 countries
Independent Australian oil and gas company engaged in the exploration, development, production, and marketing of oil and natural gas
1.Leading market position in Australia helps Woodside secure a distinct and sustainable competitive position
2.High quality oil and gas assets in some of the world's richest oil and gas basins including the Carnarvon Basin
3. Australia’s largest producer of liquefied natural gas (LNG) 4. Focus on developing innovation and technology capabilities
5.Most active exploration company in Australia’s deep.water provinces,
6.Extensive experience and expertise in design engineering, with subsea construction vessels and pipe lay barges adds to competitive advantage and production reliability.
1.Legal problem regarding land acquisition for the Browse natural.gas processing hub could have a material adverse effect on the financial performance of Woodside 2.Organised protest against Woodside's involvement with a proposal to construct the James Price Point gas industrial complex in Western Australia’s Kimberley region 3.Failure of an oil mist detector at Woodside Petroleum's Vincent oilfield in Western Australia
1.Development of projects to expand LNG capabilities will significantly expand the company's LNG capabilities and will help consolidate Woodside's position as a global LNG leader
2.Development in the North West Shelf will help the company to maintain an onshore and offshore supply of gas
3.Agreement with Daewoo International Corporation will help Woodside to secure international growth opportunities in frontier and emerging basins
1.Increasing production from shale plays 2.Australia experiences a range of natural disasters including bushfires, floods, severe storms, earthquakes, cyclones, and landslides 3.Operating risks associated with exploration and production activities
1.China Petroleum & Chemical Corporation (Sinopec)
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