Colin SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2407
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SWOT Analysis of Colin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colin

Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Invisible glass with Colin

USP

One of the top player in glass cleaner category

STP

Segment

Glass and household cleaner

Target Group

Urban Households, restaurants and hospitality industry

Positioning

Cleans your glass making it spotless

SWOT Analysis

Strengths

1. Strong backing of the) company adds value to the trust and brand
2. Strong brand presence due to rigorous advertising
3. Good distribution channel
4. Product  famous for its good service and reviews

5. Top of the mind brand recall in its segment

Weaknesses

1.Fake products with similar sounding names affects brand and sales

2. Not much penetration in rural market

Opportunities

1.Tie-ups with corporate and big buildings were lots of glass wares are used
2.Bring variety of products catering rural public needs
3.Can diversify into other types of cleansing products

Threats

1. People prefering domestic ways of cleaning household goods
2.Substitutes and competitors

Competition

Competitors

1.Clean up
2.Mr muscle
3.Waxco

4.Prestine



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