Active Wheel SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 12724
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SWOT Analysis of Active Wheel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Active Wheel

Parent Company

HUL

Category

Home Care Brands - Detergent

Sector

FMCG

Tagline/ Slogan

Nimbu ki shakti aur hazaro phoolo ki khushboo; mehangi wali dhulai budget mein samai

USP

Transforming even as tedious a chore as laundry into a delightful experience

STP

Segment

Detergents – Powder & Bars

Target Group

Consumers at the mass end of the detergent segment

Positioning

India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers.

SWOT Analysis

Strengths

1. Largest selling detergent brand in India
2. Bollywood stars as Brand Ambassadors (Salman Khan)
3. Effective Cleaning with least effort

4. Efficient distribution system by HUL

Weaknesses

1. People in rural areas still prefer low frills brands as this is slightly higher priced

Opportunities

1. Further promotion campaigns to penetrate into the un-organized rural India market.
2. Smaller packages to tap rural areas

Threats

1.  Competition from local players in the market
2.  Price Sensitive Market Segment
3. Presence of international detergent brands

Competition

Competitors

1.  Surf Excel
2.  Rin
3.  Nirma Ltd



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