Moe’s Southwest Grill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 879

SWOT Analysis of Moe’s Southwest Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Moe’s Southwest Grill

Parent Company

Focus Brands




Food & Beverage

Tagline/ Slogan

Welcome to Moes


Serves southwest cuisine while at the same time allowing you to personalize your order. The ability to customize your burrito, taco, quesadilla, and even nachos exactly how you want them.



People who love grilled food items

Target Group

Middle to upper class , customers who want high quality food


Fast Casual Mexican restaurant

SWOT Analysis


1. The number of Moe's locations increased to over 550 in the US after signing 120 new franchises in six months.

2. Moe’s uses a variety of media systems to communicate and interact with their customers, which is a major factor to Moe’s success. For ex - For instance, they show all the different ingredients that you can put in your burrito, taco, or quesadilla on most of their media systems.

3. Provides “high quality” and “delicious” fresh food to customers

4. They also have catering facilities also

5. One can create customized menu according to his/her tastes

6. It serves all natural chicken

7. 100% sirloin grass fed steak

8. Signature Homewrecker burrito , made to order Tex-Mex food with all emphasis on natural ingredients is a staple diet for more than 10 years


1. It doesn’t have delivery or reservation options. Keeping in mind the huge popularity of Moe’s the business can grow if it has these options

2. Limited geographic reach and brand awareness as compared to globally popular food chains


1. More & more people becoming health conscious it should have more healthier menus

2. Most of the Moe’s are located only in bigger cities . Hence it expand in areas like New River Valley keeping in and increasing purchasing capacity

3. Moe’s does not have name recognition in the fast food segment, of other chains such as Wendy’s, McDonalds or Burger King.


1. Stiff competition from players like Panera Bread which offer large number of healthier options

2. It doesn’t have a drive through concept , most of the competitors are offering drive through concept



1. Chipotle

2. Qdoba

3. Café Rio


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