SWOT Analysis of Aryzta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Origin Enterprises, Hiestand Holding AG
Food and Beverages
Passion for good food
The aroma of freshly baked goods at the point of sale drives consumer footfall and represents a point of difference for Aryzta’s customers in foodservice and retail establishments
Urban areas; Middle-to higher-income people
Convenience retail, gas stations, multiple retail, restaurants, catering and hotels, leisure and limited serve restaurants
Giving the best value, variety, taste and convenience to consumers at point of sale
1. Highly consistent cash generation business in highly predictable sector 2. In America it is a single business focused on customer partnerships, customer centric strategy and coordinated customer interactions 3. Leadership position in specialty bakery and an Integrated growth-enabled supply chain 4. Geographic diversification with operations in the Americas, Europe, Asia, Australia and New Zealand
5. Strong brand presence and high quality food products
1. Fragile supply/demand balance 2. Consumers are interested in healthier food options such as whole grain, sodium-free, gluten-free or trans-fat free foods 3. Food inflation is resurgent 4. Consumer sentiment is weak, especially in Europe
1. Repositioning with focus on value creation opportunities 2. Growth opportunity in smart agriculture solutions and sustainable crop technologies 3. Investment for new capacity development
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