Aryzta SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1969
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SWOT Analysis of Aryzta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aryzta

Parent Company

Origin Enterprises, Hiestand Holding AG

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Passion for good food

USP

The aroma of freshly baked goods at the point of sale drives consumer footfall and represents a point of difference for Aryzta’s customers in foodservice and retail establishments

STP

Segment

Urban areas; Middle-to higher-income people

Target Group

Convenience retail, gas stations, multiple retail, restaurants, catering and hotels, leisure and limited serve restaurants

Positioning

Giving the best value, variety, taste and convenience to consumers at point of sale

SWOT Analysis

Strengths

1. Highly consistent cash generation business in highly predictable sector
2. In America it is a single business focused on customer partnerships, customer centric strategy and coordinated customer interactions
3. Leadership position in specialty bakery and an Integrated growth-enabled supply chain
4. Geographic diversification with operations in the Americas, Europe, Asia, Australia and New Zealand

5. Strong brand presence and high quality food products

Weaknesses

1. Fragile supply/demand balance
2. Consumers are interested in healthier food options such as whole grain, sodium-free, gluten-free or trans-fat free foods
3. Food inflation is resurgent
4. Consumer sentiment is weak, especially in Europe

Opportunities

1. Repositioning with focus on value creation opportunities
2. Growth opportunity in smart agriculture solutions and sustainable crop technologies
3. Investment for new capacity development

Threats

1. Competitive product and pricing pressures
2. Foreign exchange fluctuations
3. Regulatory developments

Competition

Competitors

1. Hostess Brands, Inc.

2. Associated British Foods plc.

3. Brioche Pasquier S.A.



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