Priyagold CNC Biscuits SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2890
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SWOT Analysis of Priyagold CNC Biscuits with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold CNC Biscuits

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Sweet and salty taste at the same time

STP

Segment

Sweet and salty biscuit segment

Target Group

Youth,middle age group – lower,middle income category

Positioning

Dual taste salty biscuit for the family

SWOT Analysis

Strengths

1. Colorful packaging which is attractive to kids

2.Price saver mega pack available to “value for money” consumers

3.Unique crispy taste along with quality ingredients such as dough conditioners

4. Good distribution and availability owing to strong network of parent company

Weaknesses

1. Low visibility and brand recall in retail stores

2. Market share is limited due to many competitors

Opportunities

1. Current online selling channels(in Delhi sales circle) must be expanded to other sales areas to capitalize on the huge internet users market

2.Opportunity to use attractive marketing communication to rebrand and reposition the product so as to gain market share in the future

3.Opportunity to target the middle age customer segment using appropriate advertising

Threats

1. Past instances of burnt taste and foreign bodies in the biscuit may negatively impact the brand image

2.Better competitor products (in terms of taste,price,availability) will erode the market share in the future

3.The overall market for sweet and salty biscuits is very less as compared to pure salty biscuit and this poses problems for reaching economies of scale in production and distribution

Competition

Competitors

1.50-50

2.KrackJack

3.Private label products

4.Salted biscuits of different brands



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