Alpenliebe SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4171
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SWOT Analysis of Alpenliebe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alpenliebe

Parent Company

Perfetti van Melle

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Lallach aa lap lap;

USP

A rich milky caramel toffee

STP

Segment

People looking to have sweet

Target Group

Youth from middle and upper class

Positioning

Its for the child in everyone

SWOT Analysis

Strengths

1.Marketing Innovation through new campaigns

2.Promotional tactics

3.Excellent Packaging and high quality products

4.Excellent availability due to wide distribution network of Perfetti

5.Advertising Campaign with celebrity brand ambassadors

Weaknesses

1.Fewer Flavours available to choose from

2.Popular only among Kids and adoloscents

Opportunities

1.Innovation within the brand

2.Sugar free products
3. Tie-ups with restaurants, hotel chains etc

Threats

1.Competition from international brands

2.Competition from domestic players like lacto king etc

Competition

Competitors

1.Lacto King

2.Local Candies


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