Sweet Tomatoes SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1281
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SWOT Analysis of Sweet Tomatoes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sweet Tomatoes

Parent Company

Garden Fresh Restaurant Corporation

Category

Buffet style restaurant chain

Sector

Restaurants

Tagline/ Slogan

Lots to feel good about!

USP

Extensive salad and soups bar

STP

Segment

Health conscious consumers

Target Group

Lower-middle income adults

Positioning

All-you-care-to eat dining experience

SWOT Analysis

Strengths

1. Unique format; very few competitors
2. Affordable prices and high quality food offerings
3. All you can eat buffet which is quite popular
4. Made from scratch fresh soups and salads

5. Featured dishes change every month based on a theme

6. Strong aided brand recall

Weaknesses

1. Alleged inconsistent quality and cleanliness across chains
2. Attracted bad press in the past due to links with outbreak of E.Coli
3. Low brand awareness globally

Opportunities

1. Rising health consciousness of the population
2. Associate itself with eating healthy and fighting against obesity
3. Advertise on television

Threats

1. High operational costs of using fresh ingredients
2. Difficult to maintain freshness of ingredients for long time
3. Maintaining promise of healthiness and freshness across stores

Competition

Competitors

1. Souper Salad
2. Chop’t
3. Saladworks

 

 


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