Sandvik SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 507
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SWOT Analysis of Sandvik with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sandvik

Parent Company

Sandvik

Category

Tools and Tooling System ( Metal cutting, Mining and construction equipment)

Sector

Engineering

Tagline/ Slogan

High-Tech & Innovative for enhanced customer value

USP

Enhancing Customer productivity, profitability and safety

STP

Segment

Manufacturing companies

Target Group

Aerospace, Automotive, Energy sector Mining , Oil and Gas

Positioning

Products and solutions to help competitors increase their competitiveness

SWOT Analysis

Strengths

1. Has 47,000 employees globally and serves around in 130 countries 
2. Continuous investment in R&D has helped it in achieving the position of world leader in tools and tooling systems, products in advanced stainless steel and equipment and tools for mining 
3. It has around 8,000 of active patents 
4. Strong cash flow
5. Employs supply chain optimization to reduce cost

Weaknesses

1. Less diversified portfolio
2. High lost time injury frequency rate 
3. Adaptation to technology 
4. High Supply chain cost and hence two units were closed

Opportunities

1. Diversifying through mergers and acquisitions 
2. New market development`
3. Leveraging rapid technological advancements

Threats

1. Low bargaining power as a supplier due to huge competition
2. Lack of skilled workforce 
3. High cost of capital and resources

Competition

Competitors

1. General Electric
2. Siemens 
3. Illinois Tool Works



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