SembCorp Industries SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1423

SWOT Analysis of SembCorp Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SembCorp Industries

Parent Company

SembCorp Industries, Singapore


Heavy Equipment


Industrial Products

Tagline/ Slogan

Vital Partners. Essential Solutions


Serving more than 5 million people every day through Power generation, Waste Water treatment, Shipbuilding and Urban development



People and businesses who want services in integrated ship repair, shipbuilding, ship conversion, rig building and offshore and marine engineering

Target Group

People or Business expecting a ‘Vital Partner’ to leverage mutual strengths and sector experience


Solution providers, pioneers and innovators in all businesses

SWOT Analysis


1. Good financial position with excellent financial structure maintained by Temasek Holdings
2. Good Assets makes for a good current ratio
3. Has diversified into energy and waste water management and urban development which assures a hassle free revenue

4. Strong position in the industry and good brand value


1. The current attention to other business might lead to losing share in shipbuilding
2. Being a public sector company does not allow room for capital expansion and expenditure


1. The utilities business is spreading widely in Asia where there is huge demand for utilities

2. The company is finding avenues for more income streams in Asia and Africa


1. Domestic private and cheap Chinese competitors are eating away the market share
2. High steel prices and strong local currency are also major threats



1. Hyundai Heavy Industries
2. Daewoo Shipbuilding
3. Samsung Heavy Industries


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