SembCorp Industries SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1464
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SWOT Analysis of SembCorp Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SembCorp Industries

Parent Company

SembCorp Industries, Singapore

Category

Heavy Equipment

Sector

Industrial Products

Tagline/ Slogan

Vital Partners. Essential Solutions

USP

Serving more than 5 million people every day through Power generation, Waste Water treatment, Shipbuilding and Urban development

STP

Segment

People and businesses who want services in integrated ship repair, shipbuilding, ship conversion, rig building and offshore and marine engineering

Target Group

People or Business expecting a ‘Vital Partner’ to leverage mutual strengths and sector experience

Positioning

Solution providers, pioneers and innovators in all businesses

SWOT Analysis

Strengths

1. Good financial position with excellent financial structure maintained by Temasek Holdings
2. Good Assets makes for a good current ratio
3. Has diversified into energy and waste water management and urban development which assures a hassle free revenue

4. Strong position in the industry and good brand value

Weaknesses

1. The current attention to other business might lead to losing share in shipbuilding
2. Being a public sector company does not allow room for capital expansion and expenditure

Opportunities

1. The utilities business is spreading widely in Asia where there is huge demand for utilities

2. The company is finding avenues for more income streams in Asia and Africa

Threats

1. Domestic private and cheap Chinese competitors are eating away the market share
2. High steel prices and strong local currency are also major threats

Competition

Competitors

1. Hyundai Heavy Industries
2. Daewoo Shipbuilding
3. Samsung Heavy Industries



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