Carrier SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 834
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SWOT Analysis of Carrier with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carrier

Parent Company

United Technologies Corporation

Category

Heating, Ventilating and Air Conditioning (HVAC)

Sector

Heavy Engineering

Tagline/ Slogan

Turn to the experts

USP

It is the largest air conditioning producer in the world

STP

Segment

Commercial as well as consumer Air conditioning needs

Target Group

Big commercial organizations

Positioning

Experts in air conditioning

SWOT Analysis

Strengths

1. It leads in the manufacture of residential and commercial heating, ventilating, and air conditioning (HVAC) systems and equipment
2. It has presence in 6 continents and 170 countries 
3. Carrier Corporation employs 43,000 employees with turnover of $12.5 billion
4. Energy-efficient, quiet, consistent comfort to millions of people at offices and homes

5. Provides Home solutions, building solutions, Transport refrigeration  solutions and Commercial refrigeration solutions

Weaknesses

1. Excessive dependence on the US markets is a cause for concern

2. Its parent company United Technologies Corporation has considerable debt obligations which could affect Carrier

3.

Opportunities

1. Investments in green building solutions for the future will help in new business and reduce its carbon footprint
2. Strategic acquisitions like Environment market Solutions, Inc. will help bolster its portfolio
3. Strong outlook for the global control systems market especially in developing countries

Threats

1. Stricter government policies on environment regulation may affect operations 
2. Heavy dependence of US domestic market for revenues 
3. Greater emphasis on green solutions needs heavy investments and cutting back on traditional strength

Competition

Competitors

1. Hitachi, Ltd. 
2. Daikin Industries, Ltd. 
3. General air conditioners



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