Taxi For Sure SWOT Analysis, USP & Competitors

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SWOT Analysis of Taxi For Sure with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taxi For Sure

Parent Company

ANI Technologies Pvt Ltd


Service provider for taxi hiring (Aggregator)



Tagline/ Slogan

U drink V drive; Your Taxi has arrived


Reliable taxi ride ‘for sure’



People who mobile from one place to another for any purpose

Target Group

Customers who are in need of cabs instantly


Experience, Economical & Convenience

SWOT Analysis


1. Only service provider with operator based model

2. Operators have better control over drivers

3. Early mover advantage

4. First into NANO service & it has huge potential

5. Rapid expansion

6. Employees are from well reputed institutions compared to its competitors

7. Acquisition by Ola means more financial stability and better reach


1. Drivers are the face of the company and hence their misbehavior directly affects the brand image

2. While the demand is huge, amount of cash burning is huge and monetization is very difficult currently


1. Unorganized market is huge (~90%) and hence potential is high

2. Increasing internet penetration & smart phone users

3. Rising disposable income

4. Shifting of consumers towards convenience creates huge demand


1. Rising competition

2. Presence of many national players

3. Absence of clear government regulations in developing countries

4. Customer loyalty is less in this industry



1. Uber Cabs

2. Meru cabs(India)

3. Easycabs

4. Unorganized players (Auto rickshaws/Taxis)

5. Carpooling services


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