Taxi For Sure SWOT Analysis, USP & Competitors

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SWOT Analysis of Taxi For Sure with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taxi For Sure

Parent Company

ANI Technologies Pvt Ltd

Category

Service provider for taxi hiring (Aggregator)

Sector

Transport

Tagline/ Slogan

U drink V drive; Your Taxi has arrived

USP

Reliable taxi ride ‘for sure’

STP

Segment

People who mobile from one place to another for any purpose

Target Group

Customers who are in need of cabs instantly

Positioning

Experience, Economical & Convenience

SWOT Analysis

Strengths

1. Only service provider with operator based model

2. Operators have better control over drivers

3. Early mover advantage

4. First into NANO service & it has huge potential

5. Rapid expansion

6. Employees are from well reputed institutions compared to its competitors

7. Acquisition by Ola means more financial stability and better reach

Weaknesses

1. Drivers are the face of the company and hence their misbehavior directly affects the brand image

2. While the demand is huge, amount of cash burning is huge and monetization is very difficult currently

Opportunities

1. Unorganized market is huge (~90%) and hence potential is high

2. Increasing internet penetration & smart phone users

3. Rising disposable income

4. Shifting of consumers towards convenience creates huge demand

Threats

1. Rising competition

2. Presence of many national players

3. Absence of clear government regulations in developing countries

4. Customer loyalty is less in this industry

Competition

Competitors

1. Uber Cabs

2. Meru cabs(India)

3. Easycabs

4. Unorganized players (Auto rickshaws/Taxis)

5. Carpooling services




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