Subway Surfers SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 614

SWOT Analysis of Subway Surfers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Subway Surfers

Parent Company



Application – Game


IT & Technology

Tagline/ Slogan

Join the most daring chase!


The game offers all sorts of unlockable goodies, but they're not too difficult to achieve. You can unlock more of them through exclusive deals, but the game's in-game currency is usually more than enough



Game for all Smartphone Users

Target Group

Young population having smartphones


A fun & challenging universal app with HD optimized graphics

SWOT Analysis


1. More lighthearted gameplay, better animation, and smoother controls

2. The game responds instantly to your swipes and taps

3. High awareness – More than 100 Million downloads

4. Compatible with all devices & available in multiple platforms

5. No violence & scariness

6. High user ratings shows the credibility of the brand

7. The game's graphics are a real treat for the eyes

8. Multiple versions availability shows its global popularity


1. Users are not very loyal due to many similar games

2. It's difficult to maintain the game new & fresh and keep people coming back


1. Can do brand extension & introduce new games

2. Huge potential for in-app advertising

3. Rapid technological development

4. Service expansion – Opportunity to expand to new services

5. Increasing internet penetration and number of smartphone users


1. Intense competition

2. Product life cycle time is less

3. It's easy to copy an app

4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

5. The mobile app industry is very fragile

6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

7. Availability of substitute products



1. Fruit Ninja Free

2. Candy Crush Saga

3. Temple Run

4. Angry Birds


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