SWOT Analysis of Singapore Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Singapore Technologies ST Engineering
IT and Technology
Global presence and diversified business portfolio
Aerospace, Electronics, Land Systems, and Marine
Aircraft makers, shipping corporations etc
Global defence and engineering Group
1. One of the largest companies in terms of market capitalization listed on Singapore Exchange 2. Presence across 4 business verticals namely: Aerospace, Electronics, Land Systems, and Marine 3. Strong employee base of 23,000+ employees across 20+ countries
4. The brand has over 100 subsidiaries like ST Kinetics, ST Aerospace, ST Marine and ST Electronics
5. Has been recognized for its efforts by various awards
1.Wide portfolio of businesses could result in lack of focus 2.Huge capital investment related projects and limited geographic presence
1.Wide range of customers ranging from commercial and defence organisations 2.Increased profitability from aerospace division
1.Increased dependence on aerospace division in net profit 2.Competition from other competitors
3. Unfavorable industry dynamics can affect operational efficiency
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