Singapore Technologies SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 940
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SWOT Analysis of Singapore Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Singapore Technologies ST Engineering

Parent Company

Termasek Holdings

Category

Engineering

Sector

IT and Technology

Tagline/ Slogan

-

USP

Global presence and diversified business portfolio

STP

Segment

Aerospace, Electronics, Land Systems, and Marine

Target Group

Aircraft makers, shipping corporations etc

Positioning

Global defence and engineering Group

SWOT Analysis

Strengths

1. One of the largest companies in terms of market capitalization listed on Singapore Exchange
2. Presence across 4 business verticals namely: Aerospace, Electronics, Land Systems, and Marine
3. Strong employee base of 23,000+ employees across 20+ countries

4. The brand has over 100 subsidiaries like ST Kinetics, ST Aerospace, ST Marine and ST Electronics

5. Has been recognized for its efforts by various awards

Weaknesses

1.Wide portfolio of businesses could result in lack of focus
2.Huge capital investment related projects and limited geographic presence

Opportunities

1.Wide range of customers ranging from commercial and defence organisations
2.Increased profitability from aerospace division

Threats

1.Increased dependence on aerospace division in net profit
2.Competition from other competitors

3. Unfavorable industry dynamics can affect operational efficiency

Competition

Competitors

1. Evergreen Marine Corporation

2. Aviall, Inc.

3. Panasonic Avionics Corporation

 


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