Assa Abloy SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1606
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SWOT Analysis of Assa Abloy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Assa Abloy

Parent Company

Assa Abloy Group

Category

Security

Sector

IT and Technology

Tagline/ Slogan

NA

USP

Largest manufacturer of high-security locks in world

STP

Segment

Enterprises which needs security systems

Target Group

Provides security and surveillance to any place or object 

Positioning

Provides unparalleled security than anyone

SWOT Analysis

Strengths

1.Efficient use of resources

2.Strong growth prospects

3.Has strong and wide product portfolio

4. Strong financial performance has profit of SEK 4.5 billion in 2010 and employee strength of 37,280.

Weaknesses

1. Dependency on distributor

Opportunities

1. Construction spending in Europe

2. Corporate restructuring

3. Focus on research and development

Threats

1. Intense competition

2. Strict laws and regulations

Competition

Competitors

1. G4S

2. Dunbar Armored

3. Garda cash Logistics

4. Brink's Company


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