Assa Abloy SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1906
Advertisements

SWOT Analysis of Assa Abloy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Assa Abloy

Parent Company

Assa Abloy Group

Category

Security

Sector

IT and Technology

Tagline/ Slogan

NA

USP

Largest manufacturer of high-security locks in world

STP

Segment

Enterprises which needs security systems

Target Group

Provides security and surveillance to any place or object 

Positioning

Provides unparalleled security than anyone

SWOT Analysis

Strengths

1.Efficient use of resources

2.Strong growth prospects

3.Has strong and wide product portfolio

4. Strong financial performance has profit of SEK 4.5 billion in 2010 and employee strength of 37,280.

Weaknesses

1. Dependency on distributor

Opportunities

1. Construction spending in Europe

2. Corporate restructuring

3. Focus on research and development

Threats

1. Intense competition

2. Strict laws and regulations

Competition

Competitors

1. G4S

2. Dunbar Armored

3. Garda cash Logistics

4. Brink's Company

Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Assa Abloy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: