Market Basket SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1775
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SWOT Analysis of Market Basket with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Market Basket

Parent Company

Family Owned

Category

Food

Sector

Retail

Tagline/ Slogan

Made for your dollar

USP

Providing superior customer service since 1961

STP

Segment

Food shoppers

Target Group

Food shoppers seeking variety, service and experience

Positioning

Specialists in food shopping since 1961

SWOT Analysis

Strengths

1. Convenient and friendly shopping experience
2. Good quality products attracts customers
3. Shopper delight: massive pool of satisfied customers

4. Superior in-store services: muffins, freshly cut meat

5. Lucrative price deals and fresh produce

6. The company has over 2200 employees

7. Large product selection, Low prices and adequate in-store stocks

Weaknesses

1. Limited number of stores restricts the brands reach and market share
2. In-store traffic during peak hours

3. Long waiting hours and queues can be a concern sometimes

Opportunities

1. Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base in USA

2. Be the cost-leader of food and grocery

3. Differentiate deals and services from other competitors

Threats

1. Unfavorable market conditions and increasing costs of raw materials

2. Difficulty to maintain the same food quality and standards with expanding business
3. Steep decline in the purchasing power of people and the demand of exclusive foods

4. Competitors offering better in-store services

Competition

Competitors

1. 7-Eleven

2. Whole Foods
3. J.C. Penney

4. H-E-B

5.Wal-Mart

6. Costco


The table above concludes the Market Basket SWOT analysis along with its marketing strategy and brand parameters.

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