Petsmart SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6363
Advertisements

SWOT Analysis of Petsmart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Petsmart

Parent Company

PetSmart, Inc.

Category

Speciality Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Happiness in store

USP

Sale of specialty pet supplies and services

STP

Segment

Pet owners looking for supplies and accessories for pets

Target Group

Upper middle and middle class pet owners

Positioning

Retail chain doing business in the United States

SWOT Analysis

Strengths

1. Product portfolio is very diversed
2. It offers gamete of services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care
3. Nearly 1,200 stores and about 165 locations
4. PetSmart Charities is also known for its Rescue Waggin' program

5. Bird, fish, and small animal products is present thus good portfolio

6. PetSmarts also contain Banfield Pet Hospital veterinary offices

Weaknesses

1.Business is restricted only to US and no global presence
2.Prices are somewhat on higher side

Opportunities

1. Enhancing its presence online by offering more services through ecommerce

2. Global expansion across countries

3. Tie-ups with vet hospitals

Threats

1. Allegations by PETA have had negative effect at times
2. Expansion of competitor activity

Competition

Competitors

1.Pedigree



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: