Home Retail Group SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2181

SWOT Analysis of Home Retail Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Home Retail Group

Parent Company

Home Retail Group plc


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Mid sizes chain of retail of consumer goods



Households seeking consumer goods

Target Group

Urban upper middle class households


Bring unrivalled convenience and value to customers’ everyday lives, whether shopping at home or on the move

SWOT Analysis


1. Constituent of the FTSE 250 Index making it a competitive player
2. The Company comprises the following businesses:

Argos (including HomeStore&More), Homebase, Hygena, Schreiber, Alba, Bush etc.
3. Also has financial services like HOME Insurance Services
4. More than 57,000 employees


1. Company is newly established hence lesser market share
2. Range of products and offerings are lesser than global giants


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1.Increase raw material prices
2.Increase problems of wages and labor availability
3.FDI restrictions in many country for expansion



1. Isetan Mitsukoshi Holdings
2. Dillard's
3. JC Penny


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