Home Retail Group SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2257
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SWOT Analysis of Home Retail Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Home Retail Group

Parent Company

Home Retail Group plc

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Mid sizes chain of retail of consumer goods

STP

Segment

Households seeking consumer goods

Target Group

Urban upper middle class households

Positioning

Bring unrivalled convenience and value to customers’ everyday lives, whether shopping at home or on the move

SWOT Analysis

Strengths

1. Constituent of the FTSE 250 Index making it a competitive player
2. The Company comprises the following businesses:

Argos (including HomeStore&More), Homebase, Hygena, Schreiber, Alba, Bush etc.
3. Also has financial services like HOME Insurance Services
4. More than 57,000 employees

Weaknesses

1. Company is newly established hence lesser market share
2. Range of products and offerings are lesser than global giants

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1.Increase raw material prices
2.Increase problems of wages and labor availability
3.FDI restrictions in many country for expansion

Competition

Competitors

1. Isetan Mitsukoshi Holdings
2. Dillard's
3. JC Penny



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