El Corte Ingles SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1866
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SWOT Analysis of El Corte Ingles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

El Corte Ingles

Parent Company

El Corte Ingles Group

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

-

USP

One of the biggest department store group in Europe based in Spain

STP

Segment

Households seeking departmental stores

Target Group

Middle class and upper middle class

Positioning

Quality in low price

SWOT Analysis

Strengths

1. Biggest departmental store in Europe and ranked among the top five worldwide

2. Owner of associated businesses like hypermarket, supermarket, fashion chain

3.Large base of consumer group to be targeted by company through different associated businesses

4. Stores tend to be very large size and offer wide range of products

Weaknesses

1. Despite being a strong player, the brand awareness is limited compared to global leaders

2. Stiff competition from global players means market share growth is limited

Opportunities

1. Online retailing is good option for company to spread globally and locally

2. Strengthening supply chain and distribution network would help in gaining cost advantage

Threats

1.Global downturn has impact on customer purchasing ability which shrinks gradually

2. Government regulation and import export policies tend to effect in global market

3. Setting up manufacturing plant locally or sourcing from outside provides  competitive edge

Competition

Competitors

1. SEPU

2.Aldi

3. Walmart



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