Body Glove SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3064
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SWOT Analysis of Body Glove with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Body Glove

Parent Company

Dive N’ Surf Corporation

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ Slogan

They fit like a glove

USP

Authentic innovation in all watersports products and a family environment

STP

Segment

Surf/Skateboard/Watersports products for people interested in water sports

Target Group

Urban men and women from the upper and upper-middle class

Positioning

Product that keeps divers and surfers dry and protects them from the impact of violent waves and sharp coral

SWOT Analysis

Strengths

1. Major surf/skateboard/water-sports brand

2. Invented the very first practical wetsuit in the early 1950s

3. Leading water-sports brand in the world by providing innovative, high quality products that protect water people and enhance their lives

4. Planning brand extension in market of tablets like tablet cases with handles, tablet protectors, tablet sleeves

5. Products are well manufactured with highly functional

6. Global presence is good amongst the water sports brand

Weaknesses

1. People are unaware of new products available under the main brand as advertising is not very prominent
2.Limited market segment as it caters only to primarily coastal areas and tourist destinations

Opportunities

1. Venturing into market that are growing
2. Can enter into market like garments

3. Good opportunity in emerging markets like India, China

Threats

1. Major Competition from other local brands
2. Idea can be copied by other competitors

Competition

Competitors

1.Cindi Walters

2.Billabong International Limited

3.The Burton Corporation

4.Columbia Sportswear Company



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