SWOT Analysis of Lawson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lifestyle and Retail
High quality products and high shopping experience to its customers
Upper middle and upper class urban households
Individuals who prefer shopping under one roof
Providing multi-brand, convenient shopping experience with high quality, premium products
1. One of the largest retailer in Japan with over 2000+ stores 2. Also operates in Multi-store formats such as Hypermarket, supermarket, malls and department stores 3. Wide assortment of goods and services such as food, lifestyle, retail, home improvement, electronics etc.
4.Provides in-store value-added services such as financial services, credit etc.
1. Limited presence across geographies 2. Lack of push given to private label
1.Retail sector is on a growth 2.Scope for global expansion 3.Expansion through private labels, with acquisitions and diversification in other lifestyle product categories
1.Rising costs of labour, fuel, food products etc. 2.Intensification of competition from other retail chains 3.Recessionary Japanese and Global Economy
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