Lawson SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1457
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SWOT Analysis of Lawson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lawson

Parent Company

Lawson Holdings

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

High quality products and high shopping experience to its customers

STP

Segment

Upper middle and upper class urban households

Target Group

Individuals who prefer shopping under one roof

Positioning

Providing multi-brand, convenient shopping experience with high quality, premium products

SWOT Analysis

Strengths

1. One of the largest retailer in Japan with over 2000+ stores
2. Also operates in Multi-store formats such as Hypermarket, supermarket, malls and department stores
3. Wide assortment of goods and services such as food, lifestyle, retail, home improvement, electronics etc.

4.Provides in-store value-added services such as financial services, credit etc.

Weaknesses

1. Limited presence across geographies
2. Lack of push given to private label

Opportunities

1.Retail sector is on a growth
2.Scope for global expansion
3.Expansion through private labels,  with acquisitions and diversification in other lifestyle product categories

Threats

1.Rising costs of labour, fuel, food products etc.
2.Intensification of competition from other retail chains
3.Recessionary Japanese and Global Economy

Competition

Competitors

1. 7- Eleven

2. TESCO


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