WH Smith SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2314
Advertisements

SWOT Analysis of WH Smith with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WH Smith

Parent Company

WH Smith

Category

Books, stationary, magazines, newspaper

Sector

Retail

Tagline/ Slogan

-

USP

More than 200 years old: First newsagent in the Smith family opened in 1792

STP

Segment

Income, hobby, attitude

Target Group

High income, reading, travelers

Positioning

Being a responsible business is a high priority

SWOT Analysis

Strengths

1. Prominent brand name: Presence in the category for more than 200 years
2. Strong distribution network: over 600 stores on the high street and over 600 stores at airports, train stations, etc
3. Meaty global presence: Beyond UK company also operates in Australia, South East Asia, India and Middle East
4. Strong online service: offers like deliver orders over £15 free to your address, etc

5. Generating awareness about environmental aspect of business thus increasing brand loyalty

6. Company is made up of two core businesses- Travel and High Street. This provides stability, since low performance by one can be compensated by other.

Weaknesses

1. The travel business is impacted by geopolitical events, wars and acts of terrorism, etc. Thus resulting in generation of lower revenue during crisis
2. With increase awareness of online shopping, entry barrier in the business has decreased significantly

Opportunities

1. With experience of more than 200 years in the sector company can strengthen its position across the globe
2. Vertical Integration: Can develop its own branded magazines, entertainment products, etc

Threats

1. Long term economic slowdown can decrease the revenue significantly since consumer spending will reduce
2. High competition from both supermarkets and online retailers in the high-street segment
3. Growing awareness of E-books which are cheaper and easily available

Competition

Competitors

1. Blackwell UK Limited
2. HMV Group plc
3. Amazon.co.uk Ltd



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: