Cinemark SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 524
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SWOT Analysis of Cinemark with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cinemark

Parent Company

Cinemark Holdings, Inc.

Category

Movie Theatre Chain

Sector

Entertainment

Tagline/ Slogan

The best seat in town

USP

Geographic diversification through oversees expansion

STP

Segment

Exploring geographies and areas where the movie theatre complex penetration is low

Target Group

Midsized markets or suburbs of major cities where Cinemark theatre is the only game in town

Positioning

It is positioned as the best movie experience provider in town

SWOT Analysis

Strengths

1. Among the top multiplex operators in the US

2. Top ranked operator in Brazil and Argentina with strong market shares 

3. More than two decades of experience of operating in Latin America which provides it advantage over its peers who are more invested in US where the market is more or less mature

4. More than 13,000 screens in 13 countries and more than 5000+ screens in US and Latin America

5. Its popular brands are CineArts, Century Theatres, Rave and Tinseltown

6. Strong legacy since its inception in 1984

Weaknesses

1. US market has reached maturity stage and competition has affected revenues

2. Faced many lawsuits filed against it which is a concern

Opportunities

1. It is well positioned to capitalize on the tremendous growth opportunities in Latin America

2. Huge expansion opportunities for relatively unpenetrated market of Latin America

3. Can target niche markets by creating excellent customer service

4. Expansion to Asia, Europe markets

Threats

1. In the US, competition from AMC which is focusing on better movie goer experience

2. Carmike, another competitor has captured mid-sized rural markets

3. People are watching pirated movies at home

4. Internet and Netflix provide easy and cheap entertainment options

Competition

Competitors

1.Regal Entertainment Group
2.AMC Entertainment Holdings, Inc.
3.Carmike Cinemas



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