Cosmopolitan SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 9235
Advertisements

SWOT Analysis of Cosmopolitan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cosmopolitan

Parent Company

Hearst Corporation

Category

Magazines

Sector

Media

Tagline/ Slogan

“Fun, Fearless, Female”

USP

It is one of the oldest women’s magazine in the world

STP

Segment

Housewives and working women

Target Group

Housewives and working women belonging to upper middle class

Positioning

A magazine that caters to all issues related to womanhood

SWOT Analysis

Strengths

1. The magazine was first published in 1886 and hence is one of the oldest women’s magazines in the world.
2. The magazine has a vast readership, it has a monthly circulation of more than 3 million copies in USA alone.
3. The magazine has strong distribution networks in USA as well as in other countries.
4. The magazine has 63 international editions in 32 languages and is sold in more than 100 countries worldwide.

5. Popular brand and a good reputation amongst its customer base.

Weaknesses

1. As it is a women’s magazine, the readership becomes quite limited.
2. The magazine has always positioned itself as a young women’s magazine which further limits the readership  

Opportunities

1. If the magazine can manage the digital and social media space effectively its customer base will increase.
2. The range of issues covered in the magazine attracts both working women and housewives, which it can take advantage of.

3. If the local editions of the magazine stick more to the local flavor, the magazine can gain more popularity.

Threats

1. The magazine operates in a very competitive environment which contains several big brands.
2. Most of its competitors are cheaper or competitively priced as compared to Cosmopolitan.
3. A number of lifestyle channels have come up for women and they cater to the same customer base.

Competition

Competitors

1. Femina (India)
2. Marie Claire
3. Vogue


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: