Inox Group SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1906
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SWOT Analysis of Inox Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Inox Group

Parent Company

INOX Group

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Live the Movie

USP

Rich overall experience

STP

Segment

Film exhibition customers

Target Group

Metros and Tier 1 Semi-urban areas

Positioning

Experience lifestyle

SWOT Analysis

Strengths

1. Controls  the largest multiplex screen capacity in India with over60 properties, nearly 250 screens spread across Indian cities

2. One of the highest market share, Market capitalization in India
3. INOX was also chosen post a nationwide tender to design, construct and operate the prestigious multiplex in Goa that hosts the International Film Festival of India.
4. State of the art facilities in terms of modern projection and acoustic systems, interiors of international standards, stadium styled high back seating with cup holder arm-rests, high levels of hygiene, varied theatre food, a selection of Hindi, English and regional movies

5. Top of the mind brand recall and excellent customer services offered

Weaknesses

1. Low presence in Tier-2 towns and also margins affected by piracy
2. Increasing competition means market share and margins are limited

Opportunities

1. Tying alliances for  100% Digitization
2. Focus on rising Tier-2 towns

3. More international tie-ups and special screenings to tap customers

Threats

1. Rising real estate prices
2. V-O-D and DTH services expanding
3. Early release of films on TV

4. Increasing online piracy affects business

Competition

Competitors

1. BIG Cinemas
2. Adlabs
3. PVR


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