Minuteclinic SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 520
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SWOT Analysis of Minuteclinic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Minuteclinic

Parent Company

CVS Health

Category

Walk-in medical clinics

Sector

Healthcare

Tagline/ Slogan

You're Sick. We're Quick

USP

Specialization in common family illnesses

STP

Segment

Family healthcare

Target Group

Families, middle class, baby boomers

Positioning

A fast operating clinic for common illnesses and wellness services

SWOT Analysis

Strengths

1. Largest chain of walk-in clinics

2. Very high customer satisfaction rate
3. Successful loyalty programs

4. Strong network of  clinics at more than 800 locations in many states and the District of Columbia

5. Served more than 20million patient across US

6. No appointments are needed which make it good for the patients

Weaknesses

1. Alleged poor condition of real estate as compared to main competitor

2. Presence restricted to the US, and low market share due to intense competition

Opportunities

1. Aging population which comprises of one-third population above 50 years
2. Swelling affluence of middleclass in emerging markets 
3. Long term wellness contracts

4. Opportunity for venturing into medical insurance

Threats

1. Diktats issued by medical associations against walk-in clinics. For example, American Academy of Pediatrics
2. Rising popularity and affordability of organized hospitals

Competition

Competitors

1. Healthcare Clinic at Walgreens
2. Concentra
3. US Healthworks
4. AFC Doctors Express
5. MedExpress




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