AmerisourceBergen SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1766
Advertisements

SWOT Analysis of AmerisourceBergen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AmerisourceBergen

Parent Company

AmerisourceBergen

Category

Pharmaceutical  services

Sector

Health Care & pharmaceutical

Tagline/ Slogan

A decade of delivering

USP

It is world’s largest pharmaceutical service providing company

STP

Segment

Pharmaceutical distribution services

Target Group

Pharmaceutical manufacturers & healthcare providers

Positioning

Global leader in pharmaceutical service providers who can take the cost out of healthcare system because of their scale of operation & position in business

SWOT Analysis

Strengths

1. Strong cash flow & financial position

2. They have acquired the world courier group

3. Presence of highly efficient distribution network

4. Efficient ERP system
5. Has a strong employee base of over 10,000 employees

Weaknesses

1. Presence in limited markets and not enough global presence

2. They operate in high volume low margin business, hence impact of     cost pressures is very high

Opportunities

1. Increasing access to healthcare due to healthcare reforms in U.S

2. Increasing cost pressures of other pharma companies makes them good clients for AmerisourceBergen
3. Tie-ups and acquisitions of global pharma brands and hospitals

Threats

1. Disruption of global supply chain due to natural disasters

2. Economic recession affects prescription pharmaceutical business, which in turn poses threat to AmerisourceBergen
3. Strict govt policies relating to the pharma industry

Competition

Competitors

1. Cardinal health Inc.
2. McKesson corp.

3. Owens & Minor Inc.

4. CVS Caremark corp.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.