Crocin SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2558
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SWOT Analysis of Crocin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Panadol/Crocin’

Parent Company

GSK

Category

Healthcare

Sector

FMCG

Tagline/ Slogan

‘For the rapid and effective relief from cold & flu symptoms’

USP

Analgesic and anti-pyretic combined into one to provide total relief from pain and fever

STP

Segment

OTC medicine

Target Group

Masses

Positioning

A paracetamol based analgesic that provides fast, effective temporary relief of pain and discomfort

SWOT Analysis

Strengths

1. Very well accepted in the global markets and enjoys the trust associated with GSK brand.
2. GSK has a strong presence in pharmaceutical products with world class R&D and product innovation

3. A wide range of products available in different pack sizes to address needs of different consumers

4. It enjoys the strong distribution network of GSK

5. Company has heavily invested in promotion and advertising and thus the brand recall and association is very high

Weaknesses

1. 65% of the brand usage is for its antipyretic i.e. fevers related use which is a smaller segment as compared to the pain killer market.

2. It faced objections from FDA for some of its campaigns which were later sorted out.

Opportunities

1. Target the alternative channels and promote it through medical representatives

2. Promote the analgesic benefits more to tap the huge painkiller market

Threats

1. Pharma products are subject to stringent legal regulations; any mistake in adherence to quality or even printing on product inserts can have strong implications
2. Lot of competition in the market.

3. Most of the time the druggist has the influencing power in the sale of OTC products

Competition

Competitors

1. Generic drugs

2. Coldrex

3. Calpol

4. Saridon



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