Phone.com SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3457
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SWOT Analysis of Phone.com with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Phone.com

Parent Company

Phone.com

Category

Mobile, web and desktop

Sector

Telecommunications

Tagline/ Slogan

Communicate Better

USP

Communicate where you want, when you want and how you want

STP

Segment

Telecommunications

Target Group

Business Owners, Mobile professionals and home phone users

Positioning

Strong virtual business establishment

SWOT Analysis

Strengths

1. Route incoming calls to different locations based on the day, time or who is calling. 
2. Greet callers with audio messages or your company jingle. You can even select your hold music from our collection of recording artists including The Beatles, Bruce Springsteen and more
3. Includes all the traditional features you are used to getting: Voicemail, Call Blocking, Call Waiting, Caller ID, Call Forwarding, Three-way Calling and more
4. Strong base of active resellers

5. Customer service is efficient

6. Recognised by several awards and honors

Weaknesses

1. Global competitors have more advanced technologies
2. Business reach is limited compared to big competitors

Opportunities

1. Further consolidation in the industry
2. Expansion of auto conferencing access
3. Integration with GPS

Threats

1. OTT application usage
2. Increasing competition activity and high costs of operations
3. Safety and security

Competition

Competitors

1. Fairpoint Communications
2. Matrix Solutions
3. Ezone services



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