Costa Cruise SWOT Analysis

Costa Cruise is one of the leading brands in the tourism and hospitality sector. Costa Cruise SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Costa Cruise:

Costa Cruise Strengths

1. Being part of such a large company it has significant cost advantage over its competitors
2. Known for tons of entertainment onboard the cruise ship, christened “Fun Ships”
3. Global presence with 25 ships with more to be inducted
4. Over 250+ different destinations worldwide and 60 embarkation ports
5. Operations in Mediterranean, Northern Europe, Caribbean, Central America, South America, Indian Ocean, Far East and Africa as well as Grand Cruises and Around the World cruises, that allow guests to visit different continents in a single holiday
6. Very high customer satisfaction, majority of the passengers served were satisfied
7. Excellent brand presence and marketing due to strong parent brand

Above are the strengths in the SWOT Analysis of Costa Cruise. The strengths of Costa Cruise looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Costa Cruise Weaknesses

1. Cases of accidents in the past have affected the brand image
2. Intense competition and very less service differentiation as compared to all cruise liners

These were the weaknesses in the Costa Cruise SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Costa Cruise Opportunities

1. Expansion from Cruise line to Luxury Liners, which will give higher margins as well as elite customers 
2. Addition of more ships will help the company to address the rising demand for cruise services across the world
3. Merge with other smaller players to increase number of ships and capture higher market share
4. Very low market penetration in Asia of cruise liners and growing demand for luxurious vacations especially in China

Above we covered the opportunities in Costa Cruise SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Costa Cruise Threats

1. Carnival Corporation the parent company of Costa Cruise has been allegedly taking advantage of tax loophole which has enabled it to avoid paying US corporation taxes till now, new tax regulations could change that
2. Increasing awareness about environment and newer environmental regulations could eat into company’s profits
3. Accidents can affect the brand image and business

The threats in the SWOT Analysis of Costa Cruise are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Costa Cruise SWOT analysis.

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About Costa Cruise

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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